Zapier

Zapier connects thousands of apps through ready-made integrations. For simple automations, it can be set up in fifteen minutes: if this happens in app A, do that in app B. We use it when speed of implementation is more important than complexity.

What Zapier is

The most well-known automation platform, with the most integrations. A Zap is a trigger plus one or more actions. Filters and paths are possible, but it remains linear and simple.

What we use it for

A form that sends an email and adds a row to a sheet. A new lead appearing in Slack. A CMS item sent to a newsletter tool. Anything consisting of two or three steps where the app in question only has a Zapier integration. See workflow automation.

When not to use it

For branching, loops, high volumes, or complex logic, Zapier becomes expensive and cluttered. In those cases, we choose Make. For actual business logic, we build it in Xano.

How it fits into our stack

As a lightweight integration alongside Webflow, HubSpot and client tools. Often temporary, until a process is large enough for Make.