HubSpot

HubSpot is a CRM with marketing automation: contacts, deals, pipelines, email campaigns, and forms in a single platform. We connect websites and portals to it, so every inquiry lands directly in the right pipeline and no one has to retype data ever again.

What HubSpot is

A platform with a free CRM as its foundation and paid modules for marketing, sales, and service. Contacts, companies, deals, and tasks. Forms, landing pages, email campaigns, and workflows. Reporting across the entire funnel. An extensive API and integrations with almost everything.

What we use it for

Forms on Webflowsites that create contacts in HubSpot, with the right properties and the right owner. Event registrations that go to a list. Portals that display customer data from HubSpot or write to it. Workflows that create a new deal, schedule a task, and send an email.

How it fits into our stack

Directly via the HubSpot form integration in Webflow, or via Make if there is logic involved. For portals via Xano using the HubSpot API. Conversions from Google Analytics alongside the leads in HubSpot.

When not to use it

If you only need a contact list and a newsletter, HubSpot is overkill. And for processes that don't fit into any CRM, we build a custom management environment.