Multilingual websites and localization

A multilingual website is a single site that exists in multiple languages, with unique URLs, metadata, and a language switcher for each language that directs users to the corresponding page. We build this using Webflow Localization or a translation layer like Linguana: one CMS, one design, multiple languages, without needing a separate site for every market.

When you need this

You sell in multiple countries or to non-native speaking customers in the Netherlands. You currently have two sites that have drifted apart because no one is keeping them both updated. You want to be found on Google Germany, not just Google Netherlands. Or perhaps you have an English site with a Dutch translation that is three years out of date.

What it involves

It’s more than just translation. It requires a URL structure for each language, such as /nl/ and /en/ or separate domains. Hreflang tags ensure Google shows the right language to the right visitor. It includes metadata, alt text, and forms for each language, as well as dates, currencies, and phone numbers tailored to each market. It means a language switcher that lands on the translated page, not the homepage, and content that can vary by market, such as different case studies or contact details.

Our approach

We set up the structure in Webflow Localization, configure the hreflang tags, and build the language switcher. You, a translator, or AI with human oversight handle the translations; we ensure everything is placed correctly. For content-heavy sites, we integrate a translation workflow so that new pages are automatically ready for translation.

Costs and timeline

Costs consist of three parts. The setup: structure, hreflang, and language switcher, at a fixed price. The translation work itself, handled by you, a translator, or AI with review. And the monthly surcharge for Webflow Localization or the Linguana subscription, depending on the number of languages.

Who this is not for

If you only need a single page in a second language, a separate page is sufficient. And if your offerings differ so significantly by country that almost nothing overlaps, two separate sites are sometimes a more honest approach.

Where we’ve done it

The site for PIP Innovations runs in multiple languages via Linguana, with unique URLs and metadata for each language. This makes the company discoverable outside the Netherlands without the team having to maintain a separate site for every market.

Read more

The platform: Webflow development. Multilingual product data: PIM.