Build a brand management system
Your brand identity as a functional system instead of a PDF. Guidelines, building blocks, and templates that keep everyone on brand.
The brand book is sitting in a folder, dealers create their own material that is slightly off-brand, and every agency asks for the color codes all over again.
Does this sound familiar?
Tell me what isn't working or what's taking up too much of your time, and I'll let you know what I would do and roughly what it would cost. You'll be speaking directly to me, not an account manager.
A brand management system turns your brand identity into a functional system rather than a PDF that no one opens. Guidelines, colors, typography, logos, and templates are all online, complete with usage instructions and files you can download or fill in directly. This ensures everyone working with your brand stays on brand, without you having to check everything yourself.
When you need this
You’ve had a brand book created that’s just sitting in a folder. Branches and dealers are creating their own materials that are slightly off-brand. Every agency asks for the color codes and fonts. New colleagues don't know which of the five logo variations to use. Or your brand has evolved, but the old rules are still in circulation.
What’s inside
Guidelines as pages, searchable and linkable by section, so you can direct someone to the exact rule. Colors and typography with copy-paste codes. Logos in all variations and formats, with clear do's and don'ts. Templates for presentations, advertisements, and social posts. Examples of good and bad practice using your own materials. And the connection to your asset library, so all your files are in one place.
The tools we use
Webflow for the site, with a CMS so you can add rules and examples yourself. Uploadcare for files and format variations. Wized and Xano if you need a login or want to restrict access to certain content.
Our approach
We start by identifying the mistakes currently being made, as these determine which rules need to be established. Then, we set up the structure and populate it with your existing materials. The system grows with your brand, rather than becoming an outdated document from last year.
Costs and timeline
That depends on the scope of your guidelines, the number of templates, and whether a login is required. Without a login, it is a Webflow site with a CMS. With a login and group-based permissions, an application layer is added. In both cases, we agree on a fixed price in advance.
Who it is not for
If one person creates all your material, a PDF is enough. And if you don't have a brand identity yet, that is where you should start. We don't design logos or brand identities ourselves; we have partners for that. We turn an existing brand identity into a functional system.
Read more
The files themselves: asset libraries. Sharing material with dealers and agencies: marketing portals.
How can we help?
Cases
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Questions about
Brand management system
How much does it cost to build a brand management system?
The cost of a brand management system depends on the scope of your guidelines, the number of templates, and whether a login is required. Without a login, it is a Webflow site with a CMS. With login and permissions per group, an application layer is added. In both cases, we agree on a fixed price upfront.
Do you also design the logo or brand identity for a brand management system?
No, we don't design logos or brand identities ourselves. We have partners for that. We turn an existing brand identity into a working online system: guidelines, files, and templates that everyone can find and use.
What is the difference between a brand management system and a PDF brand book?
A PDF brand book is a snapshot that ends up in a folder. A brand management system is online, searchable, and has a link for each guideline, so you can send someone to exactly the right section. You download logos, color codes, and templates directly. When the brand changes, the system changes with it.
Can we update the brand management system ourselves when the brand changes?
Yes. The guidelines, examples, and files of the brand management system live in the Webflow CMS. You add rules, replace logos, and update templates yourself. Everyone who works with your brand sees the latest version right away.
Can a brand management system be protected with a login?
Yes. A brand management system can be public, behind a single password, or with accounts and permissions per group. We build the latter with Wized and Xano. If you also want to share campaign material with dealers and agencies, the system grows into a marketing portal.