Build a marketing portal
One central place for campaign materials, imagery, and documents, shared with dealers, partners, and agencies. Always the latest version.
A dealer uses a logo from three years ago, the agency asks for the brand guidelines for the fifth time, and you send another WeTransfer link that expires next week.
Does this sound familiar?
Tell me what isn't working or what's taking up too much of your time, and I'll let you know what I would do and roughly what it would cost. You'll be speaking directly to me, not an account manager.
A marketing portal is the place where everyone working with your brand gets their materials: dealers, partners, branches, and external agencies. Campaigns, imagery, logos, ads, and documents, with access permissions tailored to each user. The difference compared to an asset library is the focus: a library organizes your files, while a marketing portal shares them with the outside world.
When you need this
A dealer uses a logo from three years ago. The agency asks for the brand guidelines for the fifth time. Branches create their own ads because they don't know where the materials are. You launch a campaign and have to send it to eighty different parties. Or you send WeTransfer links that expire after a week, only to be asked for them again.
What's inside
Complete campaigns, with imagery, copy, ads, and instructions all in one place. Permissions per user or group: a dealer sees their region, a partner sees only what has been shared with them. Downloads in the correct format, automatically cropped for the channels you use. Download links for external parties without an account. Version control, so old material doesn't resurface. And a log of who downloaded what, so you can see what is actually being used.
Powered by
Uploadcare for storage, uploads, and image processing. Wized and Xano for login, permissions, and management. Webflow for an interface in your own brand style. If you already have a DAM system, we build the portal on top of it rather than alongside it.
Our approach
We start with the parties who will be retrieving the materials: who are they, what are they looking for, and what are they allowed to see? This determines the permissions and the structure. Then, we build the smallest version that works, populate it with the current campaign, and let a few dealers or partners work with it. Their search behavior determines what we add next. We built a marketing portal using Uploadcare, Wized, and Xano in exactly this way.
Costs and timelines
That depends on the number of user groups, permissions, and the amount of content. Development is a fixed price per phase. In addition, you pay for storage and traffic to Uploadcare, depending on how much content you share.
Who it is not for
If the content is only for your own team, then an asset library is enough. And if you are sharing with a handful of partners who are all allowed to see the same things, then a shared folder with clear agreements will suffice.
Read more
Guidelines for content: brand management systems. Pricing and ordering for dealers: dealer portals. All types compared: portals.
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Questions about
Marketing portal
How much does it cost to have a marketing portal built?
The cost of a marketing portal depends on the number of user groups, the permissions, and the amount of material. The build is a fixed price per phase. On top of that, you pay Uploadcare for storage and traffic, depending on how much material you share. We start with the smallest version, filled with your current campaign.
What is the difference between a marketing portal and an asset library?
An asset library organizes files for your own team. A marketing portal shares material with the outside world: dealers, partners, branches, and agencies, with each user seeing only what they are allowed to see. The technology is largely the same. The difference is in who logs in. See asset libraries.
Do dealers and agencies need an account for the marketing portal?
Not always. Regular users of the marketing portal get an account, so a dealer only sees their own region. An external party that needs something once gets a download link without an account. You decide per folder or campaign which applies.
Can a marketing portal be built on top of our existing DAM system?
Yes. If you already have a DAM system with an API, we build the marketing portal on top of it rather than alongside it. The files stay where they are. The portal handles login, permissions, and organization per campaign.
Can we see which material from the marketing portal is being used?
Yes. The marketing portal tracks who downloaded what. You see which campaigns are picked up, which dealers are active, and which material nobody uses. That helps you decide what to make next time.