A new *digital* platform that grows with *Mitsubishi's* ambitions
Mitsubishi Turbocharger and Engine Europe (MTEE) wanted a website that reflects their ambition to grow into a premium position within the marine and industrial sectors. We built a new platform in Webflow featuring a product catalog where all engines and generator sets can be found by model, filtered by application, power output, and emission class. Additionally, each growth market was given a dedicated page, the sustainability story was integrated as a core feature, brochures and datasheets were made easily downloadable, and the dealer locator was given a prominent position.
Mitsubishi Turbochargers & Engines Europe (MTEE) supplies engines and generator sets for marine and industrial applications across Europe, the Middle East, and Africa. Their existing website ran on HubSpot, did not align with the MHI Group's Mission Net Zero strategy, and failed to reflect their premium market position. Users searching for an engine were met with hundreds of nearly identical results on a single page. Those looking for a dealer couldn't find the locator and sent inquiries directly to Almere, even from regions outside the sales territory.
We managed the entire process: research and sitemap, interaction design, visual design, technical development, content migration, and go-live. The biggest change is under the hood: the product catalog has been restructured, markets have been given their own entry points, and the sustainability narrative has been integrated as a dedicated layer. The project has since evolved into a long-term partnership.
The client's challenge.
A brand ready for the next step
MTEE aimed to grow into a premium position over the coming years. The website needed to tell that story, showcase the company's leadership, and guide visitors directly to a brochure, a contact point, or the right dealer.
Making a broad portfolio easy to navigate
Mitsubishi supplies every engine in many variants, based on rating, RPM, and emission class. The challenge was to present this wealth of options in a way that allows customers to quickly see which engine fits their specific application.
A dedicated space for every market
Offshore wind, inland shipping, data centers, and power generation are MTEE's growth markets. Each market deserved a page that speaks the customer's language, backed by the expertise of their own sales and product specialists.
Connecting sustainability with technology
Mission Net Zero, emission standards, after-treatment, and certifications form the evidence behind their sustainability ambition. These components needed to create a cohesive narrative, linked directly to the products themselves.
A careful transition
Existing content had to be migrated from HubSpot to the Webflow platform, while ensuring that forms and lead tracking continued to function without interruption.
Collaborating with specialists across Europe
Photography, video, and market expertise were provided by colleagues in various countries. We therefore adopted a workflow that allowed pages to go live in phases, keeping the project moving forward.
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What we did.
Step by step from research to launch
We worked in seven phases: research and sitemap, interaction design, visual design, technical development, content migration, testing, and launch. Each phase concluded with a review, allowing MTEE to provide feedback at every stage.
A catalog that matches how customers search
Together with MTEE, we analyzed how a customer selects an engine: first by application, then by power, emission class, and speed. The Product Configurator was structured accordingly into models and variants. For each model, the site displays the range in power and speed, allowing visitors to immediately see which variants are relevant.
A dedicated page for every market
Market pages were created for data centers, offshore wind, inland shipping, short sea, and power generation. The content is based on interviews and questionnaires with MTEE specialists, supplemented by key figures for each market. The pages also serve as landing pages for trade shows and campaigns, such as the Offshore Energy exhibition in Amsterdam.
Quality and sustainability in one place
The sustainability story was given its own section, featuring a timeline of milestones and explanations regarding emission standards, after-treatment, and new technology. ISO and classification society certifications are bundled under Quality & Sustainability.
Downloads and dealers at your fingertips
Datasheets and brochures can be downloaded directly from a single download section, which uses the same source as the dealer portal. The dealer locator was given a prominent place in the navigation, ensuring visitors can quickly find their nearest dealer.
A single source for product specifications
Specifications are managed in Airtable and synced to the website from there. Product managers update their own data, while marketing reviews and publishes it. This ensures the website and datasheets are always in sync.
What I find to be a major advantage is how quickly Dorus immersed himself in our technical products and the various markets in which we operate. This allowed our requirements to be quickly translated into a high-quality website that truly fits us. Not only does this save a lot of time, but it also makes DeDigitaal a valuable sparring partner. Furthermore, it is refreshing to find that someone can still surprise you with new insights and ideas during such a process.
Chris Balink
Team Leader Marketing and Business Intelligence
Real-world results
From hundreds of results to a searchable catalog
Previously, every rating was a separate item. Now, the overview features dozens of models, with all type variants contained within each model, calculated ranges for output and RPM, and filters that adapt to menu selections.
A dedicated page for every market
Data centers, offshore wind, inland shipping, short sea, and power generation each have their own landing page featuring key figures, written based on interviews with MTEE’s sales and product managers.
Mission Net Zero: visible and substantiated
The sustainability narrative was given its own section, complete with a timeline and explanations of emission standards and after-treatment, linked directly to the product pages where those standards apply.
Images from the project.
A website that matches MHI's ambitions
The story of MTEE as a reliable partner is seamlessly integrated with the products and markets it serves. Mission Net Zero, the company's role in the energy transition, and its quality and sustainability certifications have been given a permanent place.
The entire portfolio in one overview
The catalog is structured around models, with all type variants clearly grouped per model. Visitors can filter by application, power output, emission class, and cooling system to instantly see which engines fit their needs. For search engines, every engine has its own clear, dedicated page.
A dedicated entry point for every market
Those searching by application will find a page tailored to their specific market, from data centers and offshore wind to inland shipping and power generation. These pages also serve as logical landing pages for trade shows and campaigns.
The path to the right dealer
Calls-to-action and the dealer locator are prominently placed, making it easy for visitors to get in touch with the dealer in their region.
Ready for portfolio growth
The marine genset offering has been expanded, fully documented with specifications and downloadable datasheets. New models appear on the website and in documentation from the same source.
A platform that MTEE controls itself
Product managers manage their own specifications, while the marketing team retains control over publication. The website evolves alongside MTEE, with our partnership focused on continuous development.