Content generation
Recurring visuals, copy, and social posts built from your own brand elements and data. You approve, you publish.
The same type of content comes back every month, takes half a day each time, and is therefore skipped more and more often.
Does this sound familiar?
Tell me what isn't working or what's taking up too much of your time, and I'll let you know what I would do and roughly what it would cost. You'll be speaking directly to me, not an account manager.
Content generation automatically creates recurring visuals, copy, and social posts, built from your own brand elements and data. A new case study becomes a branded LinkedIn post. A price change becomes an updated product sheet. A monthly report becomes a summary ready to send. You approve, you publish.
When you need it
Every week or month, the same type of content comes around in the same format: a newsletter, a social post about a new client, a visual for a promotion. It takes time, so it gets skipped. You have interesting data that never sees the light of day. Or you want to use AI for content, but within your own tone of voice and brand identity.
What we build
Visuals from templates in your brand style: an image, a title, a figure, composed into a post or banner in the right formats. Copy based on data and a defined tone of voice: a summary, a product description, a first draft of a case study. Social posts ready for approval, with image and text. And an approval step: nothing goes out without someone having reviewed it.
With what
Templates for visuals, AI models for text using your tone and examples as a foundation, Make or Xano to tie it all together, and your CMS or email platform as the destination. For ourselves, we built a tool that turns a client URL into a first draft of a case study and saves it as a draft in Webflow .
Our approach
We start with what is currently being done manually and what the ideal version looks like. Then, we capture your tone and brand style in templates and examples. We build the flow, run it a few times, and adjust until the output is right. After that, it runs in the background and you receive drafts to approve.
Costs and timeline
Every flow has a fixed price upfront, depending on the number of templates, sources, and destinations. Adjusting until the output is correct is included. In addition, you pay for the usage of the AI model and the platform on which the flow runs.
Who it's not for
If every piece of content you produce is unique, there is little to automate. Content generation pays off for content that recurs in the same format. And it doesn't replace an editorial team: someone still needs to read what comes out.
Read more
Documents instead of posts: document generation. Content that we create and post for you: content support. The flow around it: workflow automation.
How can we help?
Cases
Projects
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Questions about
Content generation
Schrijft AI bij contentgeneratie onze content?
AI maakt een eerste versie op basis van jouw data, toon en voorbeelden. Jij keurt goed of past aan. Niets gaat automatisch naar buiten.
Wat kost contentgeneratie?
Een flow met sjabloon en goedkeuringsstap is een tot twee weken werk. Daarnaast kosten voor AI-gebruik, meestal enkele euro's per maand.
Blijft gegenereerde content in onze huisstijl?
Ja. Beeld komt uit vaste sjablonen en tekst volgt een toon die we samen vastleggen en testen, zodat gegenereerde content in je huisstijl blijft.
Voor welke kanalen werkt contentgeneratie?
Contentgeneratie werkt voor LinkedIn, nieuwsbrieven, de website en productbladen. In principe elk kanaal met een API of een CMS.
Wat is het verschil tussen contentgeneratie en documentgeneratie?
Documentgeneratie maakt formele documenten uit data, zonder creatieve vrijheid. Contentgeneratie maakt communicatie, met een menselijke check.