Marketing website
A site designed to attract customers, not just showcase your business. Built around what you sell, measurable, and easily expandable by your marketing team.
You are selling three services to three different types of customers, and because they are all on the same page, no one feels like the message is meant for them.
Does this sound familiar?
Tell me what isn't working or what's taking up too much of your time, and I'll let you know what I would do and roughly what it would cost. You'll be speaking directly to me, not an account manager.
A marketing website is built to attract customers, not to showcase your company. While a corporate website tells people who you are, a marketing website is built around what you sell and to whom. Every page corresponds to a target audience, a problem, or a service, and every page has a clear next step.
When you need this
You’re spending money on ads and SEO, but the traffic lands on pages not designed for it. You sell three services to three types of customers, yet they’re all on the same page. You’re launching a product that deserves its own space alongside your corporate site. Or, your marketing team has ideas but can’t create a page without calling a developer.
What makes a marketing website different
A page for every question your customers ask, not for every department you have. Proof exactly where the doubt lies: metrics, case studies, client names. A clear next step on every page, not just on the contact page. Content that keeps working so you don’t have to start from scratch with every campaign. And a CMS structure where a new service, sector, or target audience is a new page, not a new project.
Our approach
We start with your target audiences and the questions they ask, then build the page structure around that. Followed by wireframes and design, and development in Webflow using templates for recurring page types. Forms are connected to your CRM or email platform, such as HubSpot. Technical SEO and analytics with conversion tracking are included as standard.
What you get
A site with templates that allow your marketing team to add pages themselves that match the rest of the site. Tracking that shows you exactly what is coming in from each source. And a structure that scales as your offering evolves.
Costs and timelines
A multi-page marketing website with templates is usually up and running in two to four weeks, for a fixed upfront price. Webflow hosting starts at around twenty euros per month for a site with a CMS.
Who this is not for
If you have a single offer and one campaign, start with a landing page. And if your site primarily needs to showcase who you are to partners, job applicants, and existing clients, then a corporate website is a better fit.
Read more
Maintaining pages after launch: content support. Leads directly in your CRM: system integrations. The platform: Webflow development.
How can we help?
Cases
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Questions about
Marketing website
Wat kost een marketingwebsite of landingspagina?
Een enkele landingspagina is een vaste prijs voor een paar dagen werk. Een marketingwebsite met meerdere pagina's en sjablonen is een klein project, ook tegen een vaste prijs vooraf. Zie ook landingspagina's.
Hoe snel kan een marketingwebsite live?
Een landingspagina kan in een week live, als de content er is. Een marketingwebsite met meerdere pagina's staat meestal in twee tot vier weken.
Kan een marketingwebsite op een eigen domein draaien?
Ja, een marketingwebsite kan op een eigen domein of op een subpad van je bestaande site. Op een eigen domein heb je meer vrijheid; op een subpad profiteer je van de autoriteit van je hoofdsite.
Doen jullie A/B-tests op een marketingwebsite?
We bouwen de varianten en richten de meting in, zodat je ziet welke versie meer aanvragen oplevert. De test zelf draait via je advertentieplatform of een testtool.
Schrijven jullie de tekst voor een marketingwebsite?
Als je dat wilt. Kort, op conversie gericht en afgestemd op de doelgroep van de pagina. Zie contentondersteuning.