Accurate product data, on every page, in every language.
Technical manufacturers with dealers, product data, and documentation in multiple languages. We build sites and portals where the right specification can be found in three clicks, and which your marketing team can manage themselves.
How can we help?
Tell me what isn't working or what's taking up too much time, and I'll let you know what I would do and roughly what it would cost. You'll be speaking with me, not an account manager.
A manufacturer rarely has a problem with the design of their website. The problem lies in the data behind it: hundreds of product types, each with its own specifications, documents, and variants, in multiple languages, sold through dealers who want the right spec sheet without having to call. That is what we build for.
What is happening in the manufacturing industry
Product data is stored in an ERP, a PIM, or an Excel file, and the website is always lagging behind. Spec sheets are created manually for each product and are outdated as soon as a change is made. Dealers in other countries need their own price lists and documentation. And the marketing department wants to launch a new product line online without having to involve a developer.
What we build
A product site where the catalog is filterable by the characteristics that matter in your sector, linked to a single source of product data. Dealer portals where each party sees only their own prices and materials. Spec sheets and product brochures that are automatically generated from the data, so a change only needs to be made once. And multilingualism that is accurate for every market, including proper discoverability in Google Germany or France.
How we approach it
We start with the data, not the design. Where is it currently stored, what is the source, who manages what. Then we build the smallest version that solves the problem: a catalog that reads from the source and a dealer environment that goes live within weeks. We expand based on how dealers and marketing actually use it.
Where we have done it
For Mitsubishi Turbochargers & Engines Europe, we built a product site with two hundred and three marine engines, filterable for dealers across Europe, with a spec sheet for each engine generated from the product data. For Bakker Sliedrecht and PIP Innovations, we built corporate sites for a technical audience that primarily wants to know exactly what you make.
With what
Webflow for the site, Airtable or Xano as the source for product data, the Data API for synchronization, Next.js for management environments and generators. No platform that only we can maintain.
How can we help?
Cases in this sector
Projects in this sector
Common challenges here
Frequently asked questions
Kan de website productdata uit ons ERP of PIM halen?
Ja. We koppelen de site aan de bron waar de data al staat, via een export, een API of een tussenlaag als Airtable. Wat in het ERP verandert, verandert op de site. Handmatig overtypen is dan voorbij.
Hoe houden we spec sheets en productbladen actueel?
Uit de productdata. We maken een sjabloon in jouw huisstijl en een generator die per product een PDF maakt. Wijzig je een specificatie, dan is het blad de volgende keer meteen actueel.
Kunnen dealers eigen prijzen en documentatie zien?
Met een dealerportal: inloggen, rechten per dealer of regio, en alleen het materiaal en de prijzen die voor die partij gelden. De publieke site en het portal delen dezelfde productdata.
Werkt dit ook meertalig?
Ja, met Webflow Localization. Eén site, meerdere talen, elk met eigen URL's en metadata zodat je ook in Google Duitsland of Frankrijk gevonden wordt. Vertalen doe jij of een vertaler, wij zorgen dat het op de juiste plek komt.
Hoe lang duurt een productsite met catalogus?
Een corporate site met een filterbare catalogus staat meestal binnen twee tot drie maanden live, afhankelijk van hoe schoon de productdata is. Een dealerportal bouwen we daarna in fasen, de eerste versie binnen weken.