Analytics and reporting

Analytics and reporting is about knowing what your site is doing. Most analytics accounts measure everything but tell you nothing. We set it up to focus on what counts: where visitors come from, what they do, where they drop off, and what that yields. And every month, we turn it into a report in plain language.

When you need this

You have Google Analytics but never look at it because you don't know what to look for. You don't know if your ads are paying off. The cookie banner was set up ages ago, and no one knows if it's still compliant. You want to make decisions about your site based on data, not gut feeling. Or perhaps you receive reports from an agency that you simply don't understand.

What we set up

Google Analytics 4 via Tag Manager, with accurate event tracking: forms, downloads, phone and email clicks, and funnel steps. Conversions defined by what actually has value to you. UTM conventions for campaigns so you can see which source delivers what. A cookie banner that handles consent properly and only loads analytics when permitted. Search Console for discoverability, linked to Analytics. And for portals or applications: custom tracking of what users do behind the login.

What you get

A one-page monthly report: what happened, what stands out, and what we recommend. No dashboard with forty charts. The data drives further development: which page needs improvement, which campaign deserves more budget, and which form is losing you visitors.

How we approach it

We start by asking what you want to know. Then we set up the tracking, test it with real actions, and let it run for a month. After that, we provide the first report and have a conversation about what it means. For Bistrobar Beaune and other sites, this is part of our ongoing development process.

What it costs and how long it takes

Google Analytics itself is free. The setup via Tag Manager, including events and a cookie banner, takes one to two days of work. The monthly report is part of an ongoing development subscription or a separate agreement.

Who it's not for

If you have a marketing team that works in Analytics themselves, you only need the setup, not the report. And if you prefer not to use Google, we can set up a European alternative.

Read more

Data from your own systems: dashboards. A one-time audit: research and analysisIncrease search engine traffic: SEOTraffic lost because visitors get their answers above the results: AI discoverability.