What makes a good corporate website in 2026?

You have a website. Or you need one. But what makes the difference between a site that works and one that just exists? After 25 years of building websites, I see the same patterns. What works, what doesn't work, and why some companies perform online and others don't.

Here's what matters.

Speed is no longer a luxury

Ten years ago, you could get away with a slow website. People did wait a while. Not anymore. Your visitor decides in three seconds whether to stay or leave. Google uses speed as a ranking factor. And on mobile, every millisecond is noticeable. A good corporate website loads in less than two seconds. Not because it's technically impressive, but because everything above that costs you money. Visitors who drop out. Leads you're missing out on. Search engine positions that you lose.

Mobile first is not a buzzword

More than half of your visitors come by phone. For some companies, that is 70 or 80 percent. And yet, I still see websites that were clearly built for desktop and then “also work on mobile”. That is not enough. Mobile first means you start with the mobile experience. That the most important information is at the top. That buttons are big enough to touch with your thumb. That forms don't require endless scrolling. It also means that you are critical of what you show. You can store all the information on a big screen. On mobile, you have to choose.

Clarity over creativity

This may be controversial, but I'll say it anyway: most corporate websites are too creative. Animations that distract. Sliders that no one clicks through. Video backgrounds that drown out the message. Hip layouts where no one can find the contact button. A good corporate website is clear. Within five seconds, your visitor knows:

• What you do
• Who you do it for
• What's next

Anything that doesn't contribute to that can be omitted.

Content that provides answers

Your visitor comes with a question. Maybe explicitly, maybe unconsciously. But there is always a question. Can you help me? What does it cost? How does it work? Can you be trusted? What makes you different? A good corporate website answers those questions. Not hidden in a submenu, but clearly visible. Not in jargon, but in language that your customer understands. This sounds simple, but it's surprisingly difficult. Most companies talk about themselves rather than their customer's problems.

Technical foundation that's right

It also has to be right under the hood. Things that your visitor doesn't see but that determine whether your website is successful:

• Clean code that loads fast
• Good search engine structure
• Correct metadata and open graph tags
• SSL certificate and secure hosting
• Analytics that tell you what's happening

This isn't rocket science, but it's often forgotten or half done.

Dependency-free management

Your website is live. And then? If you want to edit a text, call your developer. Creating a new page? Waiting until next week. A good corporate website is easy to manage. Your team can edit texts, change images, add pages themselves. Without technical knowledge. Without anything breaking. This is one of the reasons why we use Webflow. The CMS is so intuitive that your marketing team can use it after half an hour of explanation.

Growth space for later

Your website must work for where you are now. But also having space for where you're going. You might want to add a customer portal in a year. Or a booking system. Or an extra language. Or a blog that's going to get serious traffic. A good corporate website was built with that growth in mind. Not overengineered, but flexible enough to expand without starting over.

The real question

The question is not whether you need a website. You got that one. The question is whether your website works for you or against you. Does it attract the right visitors? Does he answer their questions? Does he encourage them to take action? Is it fast, clear and easy to manage? If you are unsure about any of those questions, there is work to be done.

Shall we take a look at your current site?

No sales pitch. Just an honest look at what's going well and what could be better. Then you know where you are.